This interactive ad campaign was developed by Ogilvy and Mather for the World Wildlife Fund to remind the public of the environmental issues in China that are largely overlooked at the expense of money. Passers by could quite literally stand between the hunter and the hunted in a symbolic gesture of defiance. This is a very powerful and well thought out piece of advertising that takes you to the heart of the problem. You get to experience what it's like to stare right down the barrel of a gun, then look back at the beautiful images of wild animals and realise the sheer sadness that the WWF must feel. It makes the situation feel much more real and makes you think that maybe you could actually help to stand in the way of any more animals being unnecessarily killed. This is a hard hitting advertising campaign and a great use of outdoor media.
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