Yes, it doesn't make me laugh out loud (possibly because of the characters are made so annoyingly frustrating and American) but it is so refreshing to hear an agency talk about themselves and the design they do without sounding horribly pretentious. Through taking a tongue and cheek look at the world of design, Digital Kitchen have produced a promotional short film that doesn't alienate a large percent of the public. So many agencies and designers go on about how the industry is under appreciated and try to glorify the design profession (don't get me wrong I'm glad people are fighting the cause) but this film seems to rise above being resentful and just hilariously pokes fun at the situation.
Through tackling the problem in this way, they have allowed themselves to create a film that not only people in the design industry but anyone can watch, enjoy and still take some important knowledge away with them about a design agency and the design world.
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