The adverts for the new reality TV show 'Seven days' starting this week have really got under my skin. They are intriguing, making the program sound interesting without giving much away. The TV adverts are most impactful. The mesmerising and moody sounds of the Xx combined with the surreal combination of lots of different people faces, voices and stories creates something that sends shivers down your spine. The way the ad has been edited so that you never hear the whole of one persons story or see the whole of anyones face lures you in and makes me want to find out more. It is quite literally teasing the audience with tiny snippets of people lives, making you want to watch the program to discover more.
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