Suprisingly I am now also a part of the iphone club. Before being sucked into the world of Apple though I was a huge fan of the Nokia phone. Solid, long-lasting, good old Nokia phones. Also this year I have been working on the Nokia account at Ashley Bolser Agency, creating online marketing campaigns and designing their database emails. Due to this I am still a firm believer in the Nokia brand and how powerful it still is and how much potential it has to fight back at Apple.
The latest adverts for the launch of the Nokia N8 are a step in the right direction for the Nokia brand. Wieden + Kennedy have created a set of films that show various creations made using Nokia technology, including a hamster- wheel- powered phone charger and a short film featuring a 9mm main character shot on the N8 phone. The campaigns strap-line "It's not the technology, it's what you do with it" is empowering for Nokia customers, encouraging them to be creative and help Nokia to get back in the publics good books, having lost a large share of the market to Apple and Blackberry.
These ads are extremely creative and really reflect the fun and quirky side of the Nokia brand. I think they've come up with a great strategy here that fits in well with their brand strap-line "Nokia, connecting people" because this campaign will hopefully bring people together to play with Nokia technology.
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