A promotional beer developed for the band MundoJazz has given itself the genius name “Responsibly”. It’s a neat bit of thinking because obviously if every alcohol brand in the UK is meant to tell us to “please drink responsibly” in their advertising, then everyone is advertising this cunning beer brand for them!
The name instantly provides a cheeky and bold personality for the brand, which makes the beer’s own advertising virtually write itself. Check out the fantastic “may cause..” copy at the base of the posters, it's funny and thoroughly supports the cheeky personality. I love how this brand has thrown political correctness straight out the window and replaced it with sheer creativity and fun.
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