Though the idea of using protection during sex is generally apprehended, people tend to think unprotected oral sex is ok, and rarely use condoms. This inventive campaign attempts to generate awareness emphasizing the fact that STIs are also transmitted during oral sex, especially Syphilis. Creating the appearance of a lolly pop out of a condom both reflects the fact that this campaign is about oral sex and meets the sense of humor of the target audience. This campaign design gets straight to the point and hits the audience hard while providing them with the protection they need against STIs (a condom) and information on the issue.
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