Bras for a Cause

I've only recently discovered this small but perfectly formed voluntreer-based organisation in America thats trying to raise money for breast cancer. They encourage anyone who wants to get creative to decorate a bra and donate it to them so that they can auction them off for money. Not only are the bras donated amazing pieces of creative work, ranging from beautiful and intricate to weird and wonderful but they are raising both awareness and money for an important cause.

They held their first event in 2007. It was attended by more than 500 people, raised more than $340,000, included the efforts of more than 150 community volunteers, and received almost 150 decorated bras. It is now working hard to get more and more people involved through things like the viral video above and visiting fashion colleges to try and get students enthusiastic about the organisation.

This is a creative and positive way of raising both money and awareness. Rather than making people feel bad or guilty they're doing the complete opposite and getting people to feel productive, enthusiastic, creative and happy.